Tuesday, 2 December 2014

Two Minute Video: How my company works

As my previous video explained, my hypothetical organisation as part of my Enterprise studies will find media internships for journalism students at companies that need them.

This company will be in the Middle East because the region's media will increase in value by $5 billion by 2019, partly because Arabia now has some of the world's best mobile internet connectivity, in terms of both speed and subscribers, meaning more visits of news sites via phones.

This means new jobs, and with the current unemployment rate across the Middle East, these jobs would be welcomed. However, Arab locals lack the requisite technical skills these jobs demand. At the same time, these nations are tightening their immigration laws because they're now institutionalising a locals-first scheme to cope with the worrying unemployment rate in their countries, which is between 11 and 15% in most Arab nations, twice the global average.

Locals first

My target audience will therefore be Arab journalism students who wish to enter the field of journalism, which has encouraging signs since the Arab youth now want more local news stories, and who better to cover this increasing interest in journalism than the current generation?

That they are locals mean they will also be able to gauge the mood of the readers they are writing for as they will be able to relate to the problems that people are facing.

Global Unemployment Rates per country in the year 2014. In the Middle East and North Africa, the economic growth rate in 2013 proved too low to generate sufficient employment opportunities for a fast growing population, and unemployment remained the highest in the world.
Stats courtesy International Labour Organization. Reproduced for academic purposes only. 

The advantages of this idea are manifold, since they will help locals learn the technical skills they do lack on the job at a much faster rate than they normally would in classrooms. Secondly, it will introduce them to the work culture in the media market and help them acclimatise to the demands of the job.

Social climate

The third and fourth benefits are more social in nature, and this is one of the aspects of the company that I wish to emphasise. Media students who become interns are more likely to find a job either at the companies in which they are interning or in other companies where they might have heard of jobs, thereby reducing the unemployment rate for the nation in question.

These interns who develop competency through their internships and then get full-time jobs would also help wean their home nations of the dependency on expatriate labour that the Gulf has had since its very inception.

My next step is to get in touch with experts in the field and financial analysts who will help me shape this company so that it best caters to the needs of its customers and develops a steady revenue model so that it is sustainable in the long-term.

I will also carry out academic research to find out more about how this company can help students develop their job skills and analyse the social and economic background of the Middle East to see how best to structure my company so that the internships found for potential customers best reflect the needs of the nations they live in.

Feedback on the above is most welcome.

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