Tuesday, 12 February 2013

Overview: my multimedia project: ideas thoughts and suggestions.

Hi everybody, my name is Gautam.

Although some call it soccer, I like football. And that is why I have chosen to focus on the sport as a subject for my MA in Online Journalism multimedia project at Birmingham City University.

I am new here, and was wondering if you could help me go about the presentation of my project. I am looking at how the domestic football league in India should be improved in order to increase awareness in the game.

I was looking to do it in the form of a video, with some data (which I will incorporate using Mozilla Popcorn) and some audio slide show elements.

What I will be focusing on in this project is what football fans think about the game in India and how it should be improved. I was thinking of doing this using a vox-pop where I could piece together interviews from different people.

I also plan on interviews with sports journalists to get their perspective on the differences between foreign and Indian football and what needs to be done to bridge the gap.

At the moment, I have plenty of facts and will be using these facts as metaphorical sticks with which to poke the corporate sponsors and organisers of the game in India. An example of the same would be that the A-League in Australia has an average of 17,000 people coming to see a game, which is very respectable for a nation in which football (soccer, if you like) is not a mainstream sport.

Compare that with an average of 19,000 a game in Brazil, who have won the World Cup a record five times. It is a similar situation in Japan, where the J-league averages around 16,000 a game. That is slightly less than the United States, where soccer games have around 18,000 a game and more than Ukraine, where roughly 9,000 people turn up every game.

In India, however, less than 500 people show up at the stadium for a domestic game. This is in stark contrast with the 83 million people who watch the sport on television, although a majority of that number watches foreign football.

A Nielsen study in 2009 found out that 47% of India's 1.2 billion people considered themselves football fans, and that fanbase grew by 60% from 2005 to 2009.

Moving to the technical aspects of the presentation, I was going to film using a DSLR camera wherever feasible, and interview people via either Skype or Google Talk, similar to the way Al Jazeera conduct interviews on several of their shows.

If I am unable to get people to talk to me via either a physical meet or online, I could always take a telephone interview of them and then superimpose his voice with videos and images related to what the individual is talking about.

I'd like to present my data in the form of pie charts and bar graphs that pop up while the video is going on. This would keep the interest of the viewer and remove the monotony of just the interview.

I would love to know about what you all think of these ideas, and would love to know about ways in which to improve the same. Please feel free to leave ideas and suggestions in the comments section below.

Until Next Time,



  1. Hey, its a very nice topic you have chosen. just to add to your sources, i think you can talk to someone associated with print or visual media to know their opinion for not publishing articles related to football in India. Am a resident of Bangalore, there is an indoor stadium called XLR8, and kids of age 10+ are being trained by German, French and Italian coaches. A very good quality of training is provided, but lacks publicity. You might get plenty of info if you can contact the right media person. thats my opinion.

    1. Hey, thanks man.

      Could you tell me a little more about this academy? I live in Bangalore too, and it would be great to get an interview on camera with some of the coaches.

      You can email me at gbviswanathan@gmail.com if you want.